I am Florence Sebastianelli, AKA 'floriebunda' a 21 year old artist creating works with new media, currently working and studying in Bath UK.

From an interest and detailed look at cyber psychology, I apply these theories to explore the future of our social and mental landscapes, as the relevance of our online double life rapidly grows. This drives my practice in digital art, leading to a fascination in avatar theory. Looking closely at popular internet culture and social media, I reflect my experiences in the creation of an avatar self; appearing as a digital being in my works under the username 'floriebunda'. This avatar represents an exaggerated self and an illustration of self-identity theory, showing an example of how an avatar can change our perceptions of self image through its existence in a digital space. I have explored the theme of 'avatarisation' through a range of video works, and more recently, using my developed skills in video editing to extend floriebunda's world into 360° immersive Virtual Reality spaces.  This combination of digital mind and body is what commandeers my practice, creating a more developed look at floriebunda's world with every work; as I learn more and more about this side of myself and what she has to say about the cyber world. 

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